Lichie
A refined brand built for the modern woman.
A refined brand built for the modern woman.
A refined brand built for the modern woman.
Object Detection
Object Detection
Project Brief
Project Brief
Lichie is a women’s fashion brand created for the modern woman who values style, elegance, and individuality. Positioned in the fashion and lifestyle space, the brand needed an identity that felt contemporary, aspirational, and instantly recognizable across both product and packaging touchpoints.
Lichie is a women’s fashion brand created for the modern woman who values style, elegance, and individuality. Positioned in the fashion and lifestyle space, the brand needed an identity that felt contemporary, aspirational, and instantly recognizable across both product and packaging touchpoints.
Lichie is a women’s fashion brand created for the modern woman who values style, elegance, and individuality. Positioned in the fashion and lifestyle space, the brand needed an identity that felt contemporary, aspirational, and instantly recognizable across both product and packaging touchpoints.
Lichie is a women’s fashion brand created for the modern woman who values style, elegance, and individuality. Positioned in the fashion and lifestyle space, the brand needed an identity that felt contemporary, aspirational, and instantly recognizable across both product and packaging touchpoints.
At Unnamed, we partnered with Lichie to develop a complete brand identity and packaging design system that reflects the brand’s premium aesthetic. Our focus was on creating a visual language that feels elegant yet distinctive, while the packaging was designed to enhance the overall customer experience and strengthen brand recall. Every element was carefully crafted to ensure the brand feels cohesive, stylish, and memorable from first impression to final unboxing.
At Unnamed, we partnered with Lichie to develop a complete brand identity and packaging design system that reflects the brand’s premium aesthetic. Our focus was on creating a visual language that feels elegant yet distinctive, while the packaging was designed to enhance the overall customer experience and strengthen brand recall. Every element was carefully crafted to ensure the brand feels cohesive, stylish, and memorable from first impression to final unboxing.
At Unnamed, we partnered with Lichie to develop a complete brand identity and packaging design system that reflects the brand’s premium aesthetic. Our focus was on creating a visual language that feels elegant yet distinctive, while the packaging was designed to enhance the overall customer experience and strengthen brand recall. Every element was carefully crafted to ensure the brand feels cohesive, stylish, and memorable from first impression to final unboxing.
At Unnamed, we partnered with Lichie to develop a complete brand identity and packaging design system that reflects the brand’s premium aesthetic. Our focus was on creating a visual language that feels elegant yet distinctive, while the packaging was designed to enhance the overall customer experience and strengthen brand recall. Every element was carefully crafted to ensure the brand feels cohesive, stylish, and memorable from first impression to final unboxing.
WHAT WE DID
WHAT WE DID
Branding , Visual Identity Design
Branding , Visual Identity Design
Branding , Visual Identity Design
Branding , Visual Identity Design
Packaging Design
Packaging Design
Packaging Design
Packaging Design
